Media

• ?? ??? ??????

  16???????2026

  ?????

  Apple ????? ????? ?????? ?? ???? ?????? ??? ?????? ?? ???? ??????? ???? ???? ??? ??????? ?? ?????? ?????? ??????? ?? ????????

  ???? ????????? ??????? ?????? ?? ????????? ?? ???????? ???????? ???????? ?????? ?????? ????? 100??? ????? ?? ????????? ???? ?????? Apple? ?????? ???? ?? ??? ??????? Apple ?? ?????? ??? ????? ??????

  ????? Apple ????? ?? ???? ?????? ???? 30??? ????? ?? ?????? ????????? ?? ???? ???????? ???? ????? ?? ??? 2025 ???? ?? ???? ???? ???????.¹ ????? ??? ???????? ??? ???? ???? ?? ??????? ?????? ???????? ?????? ???? ????? ???? Apple ?????? ????? ?????????? ???? ?????? ???? ????? ?? ???? ????? ?????? ???????? ?????? ?? ????? ??????? ???????? ?????? ???. ??? ???? ??? ??????? ?????? Apple ???? ???????? ?????? ?????? ????? 100??? ????? ?? ???? ????????? ???? ???????? ???????? ??????? ??????? ?????? ??????? ????? 100??? ????? ?? ???? ????? ???????????.² ??? ???? ?????? ????? ??????? ?? ?????? ?? ????????? ?? ???????? ?? ????? ?????? Apple ???? ?? ????? ?????? ?? ??????? ???? ???? ????? ??????? ?????? ?? ??????.^3?

  ??? ??? ?????? ??? ??? ???? ?????? ???????? ????? Apple: "???? ??????? ?????? ?? Apple ?????? ??? ?????? ?? ???? ???? ??? ?????? ????? ???? ???????? ????? ?? ?? ?? ???? ??. ?? ????? ??? ????????? ??????? ???? ??????? ?? ???? ????? ?????? ?????? ?? ??????? ??????? ???? ?? ???? ????? ?????? ???? ????????. ???? ?? ????? ??????? ?????? ??? ?????? ???? ??? ?????? ?????? ?????? ????".

  ?? "????? ???? ????? ??????" ?????? ???? ?????? Apple ?????? ????? ?????? ??? ?????? ?????? ??? ????? ??? Apple?2030? ??? ????? ?????? ?????? ??????? ?? ?????? ??? ?????? ???????? ?? ???? ??????? ????? ????? ??? ?????. ??? ???? ???????? ??????? ??????? ??????? ?? ?????? Apple ?? ??? 2025 ?????? ????? ?? 60? ?? ????? ?????? ???????? ??? 2015? ??????? ??? ????????? ?????? ???? 2024? ??? ?? ???? ??? ????? ??????? ?? ???????. ??????? ??????? ????? ??? ?????? ??????? ???? ?? ?????? ?? ?????? ?????? ????????? ????????? ?? ?????? ?????? ???????? ?????? ??????? ???????? ??????? Zero Waste.

  ??? ???? ???? ?????? ???????? ???????? ?? Apple: "?? ?? ???? ?? ????? ???????? ????? ??? ???? ???????? ???????? ?? ?????? ??????? ??????? ????????? ??????? ??? ???? ?????. ?????? ?? ????? ??????? ?????? ?????? ??????? ?????? ??? ?????? ?? ????????? ?? ???????? ????? ????? ?????? ????? ??????? ????? ???? ???? ?????? ???? ????? ??? ??? ??? ??????? ???????."

  ?? ????? ???? ????? ??? Apple ???? ????? ?? ????? ???????? ???????? ?? ???? ????? ??????? ????? ???? ??? ?????? ???? ????? ?????? ?? ????????? ???????.
  

  ??? ?????? ????? ??????? ?????? ??????

  ?????? ??? ????? ???? 30??? ????? ?? ??????? ??????? ?????? ??? ???? ???????? ???? ????? ?? ??? 2025? ???? Apple ????? ?????? ?? ??????? ???????? ???????? ??????? ?????? ?? ?????? ?????? ???? ????? ??????. ??? ??????? ????? ???? ????????? ???? ?????? Apple ???????? ???????? ??????? ?????? ????? 100??? ?????? ???????? ???? ????? ??????????? ???????? ??????? ??????? ??????? ??????? ??????? ????? 100??? ?????. ???????? ??? ???? ?????? ???? ????? ??????? ???????? ???? ?????? Apple ???????? ???? ?? ????? ????? ?? ??????? ?????? ???????? ????? 100??? ?????. ????? ????? ?????? ????? ??????? ?? ?????? ????? Apple ??????? ??? ???? ?????? ????????? ????? ??? ????? ?????? ????? ????? ??????? ??????? ??? ?????? ????? ??????? ?????? ???.

  ???????? ?? ??? ?????? ?? ?????????

  ????? Apple ????? ?????? ???????? ??? ??????? ???? ????? ?????? ??????? ?? ???????? ????? ???? ??????? ??????? ?? ????????? ?? ???? ??????? ????? ??? 2025. ???? ???? ??????? ????? ???????? ???? ?????? ?????? Apple ????? ??????? ??????? ???????? ??? ???????? ?????? ?????? ???????? ??????????? ????? ?????? ?? ????? ??????? ?????? ?? ???????? ?? ????? ??????. ??? ??????? ????? ???? ??????? ???? ?????? ?????? ???????? ??? ????? ?????? ?????? ?????? ???? ?????? ????? Studio?Display?XDR ???????? ???? ???? ????? ?????? ??? ??? ???? ???? ???? ??? ????? ??????? ????????. ??? ????? Apple ?? ???? ??????? ???? ?? 15,000 ?? ???? ?? ????????? ???? ??????? ????? ??????? ?????? ??? ?? ????? ??? 500 ????? ???? ???? ?????????.^?4

  ????????? ?? ????????? ????? ??????? ?? ????? ??????

  ?? ????? ???? ????? ??? ?????? ???? ??????? ?????? ??????? ??????? ?? ????????? ???? Apple ????? ??? ????? ????????? ????? ???????? ?? ????? ???? ?????? ????????? ?? ??????? ??? ?????? ????? ?????????. ??? ????? Apple ???? ?????? ????? ??????? ?????? ????? ??????? ???????????? ???? ??? Cora? ???? ?? ???? Advanced?Recovery?Center ?? ??????????. ???? Cora ????? ?? ???????? ???????? ??? ???? ????????? ??????? ?????? ?????????? ??????? ?????? ?????? ??????? ?????? ?????? ???? ????? ???????? ???????? ??????? ?? ??????. ??? ????? Apple ????? A.R.I.S.? ??? ???? ??? ???? ????? ??????? ?????? ????? ??????? ????? ????? ??????? ?? ????? ???? ???????? ??????????? ??????. ??????????? ?? ?????? A.R.I.S. ???? ???? ??? ???? Mac?mini? ???? Apple ?????? ????? ????? ????? ????? ????? ??????? ??? ???? ???? ?? ?????? ???????? ?? ????? ????? ??????? ???????.

  ????? ???? ??????? ?????? ???????? ?? ???? ????? Apple?

  ????? ???????? ????????? ????? Apple ?? ???? ??? 20???????? ?? ?????? ???????? ????? ?????? ?? ???? "?????? ?????? ??????? ????????"? ?? ??? ??? ????? ???? ?? 38?????? ???????/???? ?? ????????. ???? ?????? ?? ???????? ??????? ???? ?????? ???? ?? 3.4?????? ???? ??????? ??????? ???? ???.⁵ ??? ????? Apple ?? ?????? 1.8???????? ?????? ?? ?????? ???????? ?????? ??????? ?????? ????? ???????? ?????? ???????? ????????? ???????? ????? 100??? ?????. ????? ?????? ???? ????? ??? ????? ????? Apple?2030 ?? ???? ??? ?????? ????? ?????? ???????? ?? ???? ????? ?????? ???? ????? ?????? ????? ????? 100??? ????? ?????? ?????? ???? ???????? ??????? ???? ?????? Apple ????????.

  ?????? ??? ?????? ?????? ???????? ?? ???? ????? ??????

  ?? ????? ??????? ????? Apple ???????? 17?????? ????? ?? ?????? ??????? ??? ?? ???? ???? ???? ?? 25,000???? ????? ??????. ??? ???? ?????? ???? ?????? ??? ?????? ??? ???????? ????????? ????? ????? ??? 2030 ??? ????? ???? ?????? ?????? ???? ??? ????????? ???? ????? Apple ??? ??????? ???? ?? ???? ?????? ?????? ?????? ????? ????? ?????? ??? ?????? ?????????? ???????? ??? ????? ???????? ??????. ??? ??? 2025? ????? ???????? ???????? ????? ?? Apple ?? ????? ???? ?? ??? ???? ?????? ???? ????????? ?????? ?????? ???????? ??????? ?????? ???????? ???????? ??? ??????. ???????? ??? ???? ???? ???? ????? ???????? ???????? ???????? ????? Apple ???? ??? ????? ???????? ?????? Alliance?for Water?Stewardship.

  ????? MacBook ????? ??????? ?????????? ?????????

  ?? ??? ???? ?? ??? ?????? ????? Apple ???? MacBook?Neo? ???? ???? ?? ????? ??? ????? ????? ???? Apple ????? ??????? ?????????? ?????????. ?????? ???? MacBook?Neo ???????? ??????? ??? ???? 60??? ????? ?? ?????? ?????? ???????? ????? ???? ?????? ???? ??? ???? ???? ?? ?????? ?????? ??????? ??? ???? ????? Apple ??? ????? ??? ?? ??? ???????? ?????? ?????? ????? 100??? ????? ?? ????????? ???????? ??????? ??????? ?????? ??????? ????? 100??? ????? ?? ???? ????? ???????????.⁷ ??? ????? ????? ?????? ??????? ???????? ????? ????? ???? ?????? ??????? ??????? ?? ?????? ??? ???? ?????? ????? ??????? ??????? ??????? ?????????. ?????? ???? ?????? ??? ?????? ????? ????? ???????? ????? Apple ???????? ????? ????? ????? ????????? ???? ???? ????? ??????? ?????? ??? 70??? ?????? ??? ???? ??? ???????? ???? ???? ????? ???????? ??????? ????? ????? ?? ??????? ??? ???? ?? ???? ????? ???? ???????? ??? ????? ????? ?????? ????????? ?????? ???? ??????? ?????? ?????? ??? ???? ??????????? ?????? ??????? ???. ????? Apple ??? ????? ???? ????? ??????? ??? ????? ???? ????? ?????? ?? ??????? ???????.

  ??? ???????? ??? ?????

  ?? ???? ???? ????? ???????? ?????? ???????? ??? ????? ????? ?? ???????? ?? ???? ??????? ??? ??????? ???? ???? Apple ???? ????? ???????? ??? 75??? ????? ???? ????? ??????. ??? ??? ???? ?? ??? ?????? ???? ???? Apple?Fifth?Avenue ??? ???? ???? ?????? ??? ??????? ???? ??? ????? TRUE?Zero?Waste? ???? ????? ??????? ???? ????? ???? ?? 90??? ????? ?? ???????? ?????? ?? ????? ????????. ??? ????? ???? Apple?Fifth?Avenue ??? ???? ????? ?????? ?????? ????? ?????? ??? ??? ?????? ??? ??????? ???????? ?????????. ???? ?????? ????? ???????? ???? Apple ???????? ?? ????? ???? ???? ?? 600,000 ?? ???? ?? ???????? ?????? ?? ????? ???????? ?? ??? 2025? ??? ????? 400 ????? ????? ???????? ???? ???? ?? ?????? Zero?Waste ???? ?????? ??????. ??? ?????? ??? ???? ?????? Apple ?? ????? ??????? ??????? ???? ???? ??????? ?????? ?????? ?? ???????? ??????? ??? ????? ????????.⁷

  ???????? ???? ????? ?? ???? ????? ??????? ?? Apple?

  ???? ???????? ???? ??? ??????? ??? Apple ?????? ??????? ?????? ??????? ?????? ???? ????? ??????? ???? ?????? ?????? ??? ????? ????? ??????? ???????? ??????? ????? Apple? ??? ?? ??? Daisy ?Cora? ????? ?? ????????.

  1. ?????? Apple ??????? ?????? ?????? ????? ??????? ISO?14021. ????? ?????? ?????? ?????? ??????? ???? ??? ????? ?? ???????? ??? ?????? ???? ?????? ???? ??????? ???????.
  2. ??????? ?? ??? ??????? ?????? ????????? ????????? ????? ?????? ?? ??????? ???? ?? ????? ??? ????? ????? ????? ???????? ??????? ????? ???? ??? ?? 0.1??? ????? ?? ?????? ??????? ??????.
  3. ???? Apple ????? ??????? ?? ?????? ?? ????????? ?? ??????? ????????? ??? ??????? ????? ?????? ?? ??????? ????? 100??? ?????. ?????? ???? ??????? ???? ??? ??????? ????? ?? ???? ?????? ?? ??????? ????? 100??? ?????. ?????? ??? Apple ??????? ?? ???????? ?? ?????? ??????? ????????? ?? ???????. ???? ??? ??????? ?????? ???? ?? ???? ?? ????? ????? ??? ????????? ??? ???? ??????? ???? ?????? ?????. ????? ??? ????? ??? ?? 0.4??? ????? ?? ?????? ??? Apple ?? ???? ??????? ?? ????? ??????? 2025.
  4. ?? ???? ??? ??????? ???????? ???? ?????? ?? ??? ???? 2021 ?2025 ?? ???? ??? ??? ???????? ?????? ?? ?????? ????????? ????????? ??? ???? ???? ????? ???? ????? ???? ??? ?? ?? ???? ???????? ??? ?? ??? ????????? ???????? ????????? ????? ???? ?????. ?????? ?? ???? ??? ????? ?????? ?? ??? ?? ???? ???? 30???.
     
  5. ?????? ????? ??? ????? ??????? ??????? ??????? ??????? ?????? ????? ?????? ?????????: epa.gov/energy/greenhouse-gas-equivalencies-calculator.
  6. ????? ?????? ????????????? ?? ?????????????? ?? ???? ?????? ?????????????? ???????? ??????? ??? ???? ?????? ?????????? ???? ?? ???? ??????? ?????????????? ??????? ?? ??????.
  7. ???? ???? ??????? ???????? ?????? ????????? ????????? ?? ??????? ??????? — ?? ??? ??????? ???? ???? ?? ????? Apple ????? ?? ??? ???? — ??????? iPhone ?iPad ?Mac ?Apple?Watch ?AirPods ?HomePod ?Apple?TV ?Apple?Vision?Pro? ?????? ???? ?????? ?? ???? ???? UL?Solutions? ???? ???????? ??? ????? ?????? ?? ????????? ??????? (ECVP) ??? UL 2799 ????? ??????? Zero?Waste?to?Landfill. ????? ???? UL?Solutions ????? ?? ?? ??? ?? 90??? ????? ?? ???????? ??? ??? ???? ??? ????? ???????? ??? ???? ?? ??? ?????? ??? ?????? Zero Waste to Landfill.

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

  ????? ?? ????????? ?????? ???????:

  Elena Yamshikova

  Apple

  [email protected]

  ??? ????

• ??????? ?? ??? ??????

  ????? ?? ???????